Built from $100M+ in real landscape and pool construction enquiries at Zali-Blk Media. Lead generation, sales process, and AI workflows — all in one system, purpose-built for the way landscapers and pool builders actually win new clients.
Three pillars. One system. Built by the operators who trained it.
Why landscapers and pool builders choose Acquisition Engine
Acquisition Engine was built and trained on more than $100M in real landscape and pool construction enquiries generated at Zali-Blk Media. Every playbook baked into the system was earned in real accounts, not scraped from marketing blogs.
We only work with landscapers and pool builders. That's the entire business. Every playbook, prompt, and AI guardrail inside the system was trained on how these two trades actually attract and convert customers — nothing borrowed from other industries.
Most operators are stitching together a Google Ads guy, a CRM, and a booking system. Acquisition Engine is all three, built for landscape and pool operators, and it learns from every enquiry that comes through the door.
The three pillars
Purpose-built around how landscapers and pool builders actually win new clients — from the first Google search to a signed contract.
High-intent Search and Performance Max campaigns tuned for landscape and pool project searches. The AI writes ads, chooses keywords, builds landing pages, and blocks the low-value work you don't want — automatically, in the postcodes and project types that pay.
Every enquiry lands in a CRM built for the way landscapers and pool builders sell — site visits, quotes, follow-ups. Reply templates, quote tracking, and automated nurture keep the pipeline moving so no good enquiry ever leaks out the bottom.
The system continuously optimises campaigns, drafts follow-up emails, scores leads by project value, geocodes enquiries onto a map, and hands you a plain-English monthly report. The work a full-stack marketing team would do — running 24/7 in the background.
Built by an operator, not a software company
Acquisition Engine is built from $100M+ in real landscape and pool construction enquiries generated at Zali-Blk Media, the agency founded by Dan De Sousa. Every playbook inside the system was earned in real client accounts — landscapers and pool builders across Australia — not scraped from generic marketing blogs.
It helps landscapers and pool builders generate more qualified enquiries and win more clients — without relying on marketing agencies or building an in-house team.
Lead generation, sales process, and AI workflows — all in one system. It runs your Google Ads, builds landing pages tuned to search intent, captures every enquiry in a CRM built for how you actually sell, and keeps the pipeline moving so nothing leaks out the bottom. Full visibility. Full control. No dependency on an outside agency.
Real operators, real results
Three landscapers and a pool builder. These are the same playbooks now baked into Acquisition Engine — the system was trained on what actually worked for these businesses.
Leam was running Eco Landscapes on his own — on the tools by day, chasing quotes by night. We took over his Google Ads, restructured the campaigns around high-intent searches in his service area, and within a few months he was consistently doing $60,000+ months. He now has a team behind him doing the work he used to do himself.
Brendan was paying one of the most well-known marketing agencies in Australia. Performance was poor, communication was worse, and they ignored every change request. We took over the same account, kept the ad spend the same, and within a few months Brisbane Landscaping Co. was generating between $1M and $3M in project value every month, depending on the season. Same budget. Different operator.
Chris came to us frustrated. His old agency was generating low-quality leads on low-budget projects, and he couldn't even get them on the phone to discuss it. We rebuilt his Google Ads around the project types he actually wanted, sharpened the lead qualification, and Zorbas Gardens has grown every year since — from $1.4M in revenue to $2.7M, three straight years of growth.
Joseph came to us after his previous agency was running lead form campaigns that were fundamentally broken — 95% of the leads coming through weren't even in his service area. He was paying for enquiries he could never win. We switched him off lead forms, rebuilt the campaigns around intent-based Search and Performance Max, tightened the geo-targeting around the Illawarra region, and restructured enquiry capture around how pool builders actually qualify projects. In the first 12 months, Aquatec Pools generated 104 leads — 98% of them in his actual service area.
“Dan is really helping grow my business from it just being me on site trying to manage everything, to now I'm bringing in bigger jobs, so I can now bring on multiple staff, have better time management. I'm still on the tools and books but with way more time flexibility. The direction Dan is helping me grow towards is fantastic!”
“I engaged Dan to implement both Google Ads and Facebook Ads for my landscape design & construction company. Dan's ability to listen and understand the brief was impeccable and the results speak for themselves and shows this. Dan's communication is also a standout point with regular updates, insights and transparency around the ads campaign and has allowed great results and ROI.”
“Dan has been running my ad content for 3 months with a high success rate. It has helped me scale and grow being booked for months in advance giving me comfort to grow my business in other areas. Can't speak highly enough of his services and professionalism. Look forward to many more opportunities he brings forward to our landscaping business.”
“Dan & Andrew from Zali-Blk have both been fantastic to deal with. Professional, extremely knowledgeable and super responsive. In no time at all they completely transformed our website and advertising strategy with instant results. I couldn't recommend them enough!”
“Very happy with the work Dan has done for our business, he's gone above and beyond without charging extra when I needed some extra help. We've found the working relationship easy and reliable as Dan has delivered on everything he's said he'll do. Communication is a big one for me and Dan has met my expectations in this regard. I've recommended his services to multiple other landscapers now.”
“Dan has been a great asset to our company as a consultant for our Google Ads campaign. We wanted to expand our business into nearby regional areas, so we brought him on board from Zali-Blk Media. He's managed to generate a steady stream of leads from these new regions, which have turned into real work and helped us establish our brand and reputation in these towns.”
The honest comparison
Most landscape and pool operators have been burnt by an agency at some point. We built the alternative: same expertise, none of the babysitting.
What's inside
Purpose-built for landscapers and pool builders. No generic agency templates — trained on landscape and pool accounts only.
Tightly themed Search and Performance Max campaigns for landscape and pool project searches. Keywords, ad copy, service-area targeting, and landing pages — generated from a brief and ready to push live in one click.
The AI continuously evaluates search terms, lead quality, and project value coming out the other end. It pauses waste, scales winners, and explains every decision in plain English.
Every form and phone-call enquiry lands in a CRM built for landscape and pool sales — site visits, quotes, follow-ups — with full keyword-level attribution back to the search that brought them in.
Monthly reports you can actually read: what you spent, how many qualified enquiries it produced, cost per enquiry, and the three priorities for next month.
Trained on hundreds of real landscape and pool accounts, the AI never blocks searches for your actual services and never wastes budget on the enquiries you don't want. All the safeguards a senior operator would build in — automatically.
Your Google Ads account, your CRM data, your enquiry history. Cancel any time — you walk away with every asset intact. No hostage-taking.
Pricing
Three plans, one clear path. Begin lean with AI-only optimisation, layer in Google Ads specialists as you scale, and unlock the full lead-to-close platform when Growth Suite lands.
Semi Autopilot
AI runs your Google Ads and gets sharper every week as it learns from your campaign data. Hands-off, keeps compounding.
Month-to-month. Cancel any time.
Hybrid
AI works your campaigns 24/7 while experienced Google Ads specialists steer strategy, tighten targeting, and lift lead quality.
Everything in Semi Autopilot, plus:
Growth Suite
More than lead gen. A full acquisition and sales platform — so you don't just get more enquiries, you convert more of them into paying jobs.
Everything in Hybrid, plus:
“We won't just help you generate more leads — we'll help you convert more of them into customers.”
One system for landscapers and pool builders who want to grow. No revenue share. No long-term contract. You own every asset.
